Inbound Marketing and Best Practices

Inbound Marketing

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Has technology forever changed selling? There's no question about it - Over the last two decades selling has changed, massively. Is it for the better or are we worse off from where we started? To help answer this question we've brought in:   Sam Jefferies: Digital Marketing Executive at Workbooks CRM. Providing CRM Software aimed at small to medium sized businesses. To find out more sign up for their 30 Day Free Trial. Ian Moyse: Sales Leader for Rackspace and Board Member of Eurocloud.   Q. So what exactly has changed? Ian begins: "Sales has moved on a great deal from my early days of a fax machine, no mobile phone and a PC tied to your desktop. In those times you did not have an inbox full of emails, were not expected to be always accessible and would work from paper maps when on the road, using the now rare red telephone box as your friendly reach back to base.... (more)

Kuno Creative to Present the Three Steps of a Successful B2B Social Media Campaign

CLEVELAND, OH -- (Marketwire) -- 08/21/11 -- Kuno Creative, an inbound marketing agency, will present "Three Steps of a Successful B2B Social Media Campaign" at 12:30PM EDT on Thursday, August 25th via a free webinar. This webinar will examine the challenges many business to business companies have with social media while presenting practical solutions. Special guests Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing for Kuno Creative, reveal details about inbound marketing strategy and tactics. Reviewed in this free webinar: Why B2B should use Social Media to connect with clients Why B2B struggle with Social Media How to approach the use of Social Media - Engagement What Content should be Distributed on Social Media Examples of B2B companies using Social Media successfully Webinar capacity is limited so rese... (more)

Strategies for Harnessing New Media to Increase Competitive Advantage

Ventana New Media, a leading provider of SEO-powered communications, today announced that CEO Joe Austin will deliver a webinar presentation that addresses best practices for content syndication and inbound marketing: "Five Tips for Harnessing New Media to Increase Competitive Advantage." The webinar will be hosted by TreeHouse Interactive(, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA) and demand generation solutions on Thursday, May 5, 2011 at 1 p.m. eastern. Registration information is available at Harnessing New Media for Competitive Advantage Today's dynamic information exchange is exploding with new channels of social interaction and fast-moving content across the Web. The opportunities for expanding Web presence, increasing SEO rankings, and lead g... (more)

Inbound Marketing Agency, Kuno Creative, to Present Mobile Marketing Webinar

CLEVELAND, OH -- (Marketwire) -- 10/23/11 -- Kuno Creative, an inbound marketing agency, will present "Mobile Inbound Marketing" at 1:00PM EDT on Thursday, October 27th, via a free live webinar. This webinar will explore the best practices for creating and managing an effective mobile website and mobile campaign. Join Kuno Creative's John McTigue (Executive Vice President) and Chad Pollitt (Director of Social Media & Search Marketing) as they explore and define effective mobile websites, mobile applications, SMS/Text Messaging and QR Code use for inbound marketing. Reviewed in this free live webinar: Best practices for creating an effective mobile website Integrating mobile smart phone applications into the inbound marketing mix How to build leads using SMS/text messaging Examples of successful QR Code use in marketing and business Webinar capacity is limited so re... (more)

INXPO and HubSpot Announce Partnership for Virtual Events and Inbound Marketing

CHICAGO and CAMBRIDGE, Mass., June 15, 2011 /PRNewswire/ -- INXPO, the leading virtual events platform and HubSpot, the leading inbound marketing platform, have announced a partnership to license their technologies to one another. INXPO has licensed the HubSpot inbound marketing software, to get found online, convert web site visitors to leads and utilize HubSpot tools to close those leads effectively. The HubSpot inbound marketing platform helps INXPO provide analytics and lead nurturing against its content marketing, including their virtual events blog, virtual events case studies and virtual events white papers. HubSpot, in turn, has licensed the INXPO virtual events platform. On Thursday, June 16, 2011, from 11AM to 5PM ET, HubSpot will hold the first ever virtual conference on inbound marketing, hosted on the INXPO VX Platform. To register for the Inboun... (more)

Boston Events to Attract Largest Gathering of Inbound Marketers Ever

BOSTON, Aug. 25, 2011 /PRNewswire/ -- Prepare for the largest gathering of inbound marketers ever. Coming this September in Boston, Massachusetts, HubSpot will be holding the 2nd Annual HubSpot User Group Summit (HUGS) in conjunction with the Inbound Marketing Summit (IMS) and FutureM. A combined 1,000 plus marketers and business owners are expected to attend the events September 13-16, 2011 at the Sheraton Boston. To view the multimedia assets associated with this release, please click Registration for both HUGS and IMS are still open, to register visit: HubSpot customers and marketers from across the globe will be attending the conferences this fall. Both summits include an extraordinary lineup of renowne... (more)

PR Newswire Integrates iReach Platform with HubSpot to Provide Users with Complete Distribution and Measurement Tools

NEW YORK, Oct. 25, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, has joined forces with HubSpot, the leading provider of inbound marketing software, to create a integrated HubSpot Canvas application, providing users access to PR Newswire's iReach content platform helping them better target their distribution and broaden their reach, while also enhancing their lead generation strategies. (Logo: (Logo: iReach, PR Newswire's self-service, intuitive online distribution platform, offers small businesses a cost-efficient way to share their content with key audiences, increase search engine visibility and significantly boost their presence online. Through this partnership and development of a Canvas... (more)