Inbound Marketing and Best Practices

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The impact of Inbound Marketing and best practices. Authors: Sam Jefferies, Derek Harris

Related Topics: IT News & Views, Inbound Marketing

IT News: Press Release

Strategies for Harnessing New Media to Increase Competitive Advantage

Communications Expert Will Discuss Best Practices for Content Syndication and Inbound Marketing

Ventana New Media, a leading provider of SEO-powered communications, today announced that CEO Joe Austin will deliver a webinar presentation that addresses best practices for content syndication and inbound marketing: "Five Tips for Harnessing New Media to Increase Competitive Advantage." The webinar will be hosted by TreeHouse Interactive(, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA) and demand generation solutions on Thursday, May 5, 2011 at 1 p.m. eastern. Registration information is available at

Harnessing New Media for Competitive Advantage
Today's dynamic information exchange is exploding with new channels of social interaction and fast-moving content across the Web. The opportunities for expanding Web presence, increasing SEO rankings, and lead generation through new and social media channels are endless - and mind boggling.

"The labyrinth of new media channels and social networks on the Internet today present a unique opportunity for companies to expand their Web presence and increase their SEO rankings," said Joe Austin, CEO, Ventana New Media. "Learning to master these new channels is becoming paramount to heightening brand awareness and establishing market leadership. This webinar will offer strategies for building brand and leadership through SEO-powered communications, content syndication, and community building."

The webinar will discuss how to leverage the myriad of social networks, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Ventana establishes integrated new media programs that help companies outshine the competition, create lead generation platforms, and boost organic search rankings for greater Web visibility and URL authority.

"Now more than ever it is critical to get to engage prospective buyers early in the purchasing process," said Erich Flynn, CEO, TreeHouse Interactive. "When prospects have a problem, they turn to the Web to solve it. It is during that information search that they start visiting company websites to evaluate their options and ultimately make their purchasing decision. Content syndication on the Web helps drive those prospects to sites with higher SEO rankings, at which point companies can connect with prospects in the research stage and nurture them as leads into customers."

About Joe Austin
Joe Austin co-founded Ventana New Media in 2010 and currently serves as chief executive officer. With more than 17 years experience in business-to-business communications, he has remained focused on helping organizations expand brand awareness and market share and spearheads Ventana New Media in furthering these efforts. In 2008, Austin pioneered the Ventana New Media \Engine, a patent pending SEO-powered publishing solution that structures the unstructured world of new media to drive business value.

For webinar registration information please visit

About Ventana New Media
Ventana New Media is the leading provider of comprehensive SEO-powered communications that enable organizations to accelerate brand identity and marketing leadership. The Ventana New Media Engine ( is an integrated content syndication solution for viral distribution of corporate information that drives exponentially greater visibility on the Web, improves organic search engine optimization, keyword searchability, web-based lead generation and community building for the long-term success of your corporate and product brand. Ventana New Media is a subsidiary of Ventana Public Relations. For more information, visit

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.