Inbound Marketing and Best Practices

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The impact of Inbound Marketing and best practices. Authors: Sam Jefferies, Derek Harris

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INXPO and HubSpot Announce Partnership for Virtual Events and Inbound Marketing

Leading Providers of Virtual Events and Inbound Marketing to Leverage Each Other's Technology Platforms

CHICAGO and CAMBRIDGE, Mass., June 15, 2011 /PRNewswire/ -- INXPO, the leading virtual events platform and HubSpot, the leading inbound marketing platform, have announced a partnership to license their technologies to one another.

INXPO has licensed the HubSpot inbound marketing software, to get found online, convert web site visitors to leads and utilize HubSpot tools to close those leads effectively. The HubSpot inbound marketing platform helps INXPO provide analytics and lead nurturing against its content marketing, including their virtual events blog, virtual events case studies and virtual events white papers.

HubSpot, in turn, has licensed the INXPO virtual events platform. On Thursday, June 16, 2011, from 11AM to 5PM ET, HubSpot will hold the first ever virtual conference on inbound marketing, hosted on the INXPO VX Platform. To register for the Inbound Marketing Virtual Conference, visit:

In the first session of the virtual conference, Eric Vreeland, HubSpot Inbound Marketing Manager and Dennis Shiao, INXPO Director of Product Marketing will present "Inbound Marketing Best Practices for Your Virtual Conference." Vreeland and Shiao will present their session at 11AM ET.

"We're excited to host the first virtual conference on inbound marketing," said Malcolm Lotzof, Co-Founder and CEO, INXPO. "In addition, we believe that inbound marketing should be a core component of virtual event audience generation, so we're thrilled to be working with a partner like HubSpot. We'd like to further educate our clients on how inbound marketing can drive audience to their virtual events," continued Lotzof.


INXPO is transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. We are the leading technology platform for virtual events and virtual business environments that connect, engage and educate audiences. We have delivered more than 1,000 successful virtual events and experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, HIMSS, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web. Visit us at and on Twitter at @INXPO.

About HubSpot

HubSpot, Inc. offers an all-in-one marketing software platform for small and medium sized businesses. Over 4,500 companies in 31 countries use HubSpot software to increase the number of visitors to their website and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool,, which has over 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at


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